I’ve signed up for a lot of newsletters, but one of the best in my opinion is Jane Friedman’s ‘Electric Speed.’ It’s written by a writer and publishing industry professional for other writers and professionals, and shows the power of crafting effective communication for the right audience.

Known by several other names such as negative space and active white space, using this technique effectively can help glue your design together, give the eye a space to rest, and create visual harmony.

Though the strategy each business uses will be unique, some basic tenets remain constant. Whether you’re a guru at social media marketing or just getting started, remembering the basics can help strengthen the foundation of your campaigns.

Have you ever had to design something—a business card, social media post, or landing page—but didn’t know where to begin picking colors? Well, this post is for you.

If you’re paying attention to modern marketing trends, you might have heard the word storytelling thrown around.

If you start paying attention to designs around you, you’ll notice certain combinations of what are called complementary colors.

If content marketing had a mantra, it would be create, share, repeat. But content marketing is more than just sharing about your products and services on social media, on your blog, or in your newsletter. It’s about creating and sharing content with strategic intention, educating and entertaining current and potential customers, and positioning yourself as an expert in your chosen field.

Using color psychology is a great way to ensure your designs communicate the message you want to send on an emotional level. The next time you pick a color for your design, whether it’s a landing page, brochure, or business card, pick a color with intention. You’ll be more confident that the design you present makes its intended mark.

Here are the best tools you can leverage today to enhance your digital marketing. The ideal strategy uses all of these elements in conjunction, and they work best when further combined with captivating storytelling and bold, inventive graphic design.