Creative Storytelling: The heart of any successful marketing campaign
If you’re paying attention to modern marketing trends, you might have heard the word storytelling thrown around. Businesses are striving to be more authentic in their marketing, and many are finding that incorporating storytelling is like adding a splash of personality to their brand’s voice.
Authenticity in marketing isn’t a trend. The younger generations are seeing through overly sales-ey marketing copy as if it were plastic wrap. And, with the rise of AI, they’re learning to tell what’s been written by ChatGPT, and what’s been written by a human.
That’s why telling your unique story works to your advantage—no one can copy your experience and the path you took to get to where you are.
There are more advantages to using storytelling in your marketing. Studies show that people remember stories more than facts and figures. Customers form a personal connection to your business, becoming your brand advocate rather than passively buying products.
Here are a few ways you can get started with storytelling in your marketing efforts:
Develop case studies that showcase the value of your product or service.
Rely on your mission statement to develop marketing copy.
Get creative; think outside the box.
Use personal stories. Consider creating a video featuring customer testimonials.
Most people are visual learners. Always use compelling graphics to go along with your story marketing.
Tailor your marketing to specific advertising channels. Show your story using photos on Instagram. Share the value of your product on LinkedIn with facts and figures designed for business minds. Use Facebook to share your customer testimonial videos. Compile it all into your email newsletter for a comprehensive monthly story your customers will love.
I hope this email helped to generate some creative storytelling ideas you can use in your marketing. Of course, I’m always here to help in your efforts.
About Jon Hébert
I’m a former newspaper editor, radio DJ, art director, and rock n’ roll front man who ventured into graphic design as a hobby. After receiving my art and design degree from LSU, I worked at several marketing firms before opening Jon Hébert Creative in 2003. I’ve since helped hundreds of clients with their graphic design, digital strategy, storytelling, and more. I’m also a musician and writer.
