Taste is part of the job.

Jon Hebert Creative is based in New Orleans, Louisiana, and run by (how’d you guess?) me, Jon Hebert.

I work with small businesses, organizations, nonprofits, corporations, entrepreneurs, and creative people who appreciate good ideas and care about how their brand shows up in the world. The end product that you get from me (whether design, development, or writing) will be one-of-a-kind and never generated by a chatbot.

I may, however, use AI for mundane administrative tasks, such as drafting proposals, market research, and writing SEO copy (after a diligent human-powered use of Google Keyword Planner to target the keywords that will bring you traffic). This is all done without letting the AI models use your data for training.

All this to say, AI will never touch your design or messaging. Some might think, “Why bother? Let’s all just give in to the robot overlords until we’re all out of work?” Trust me, I’m more than ready for the Great Global Retirement.

But to me, having a human involved in design and writing is paramount to delivering exciting, one-of-a-kind marketing and communications to your audience, who, it’s being proven, are already sick of being marketed to with AI content.

Don’t believe me? Take this excerpt from a recent Gallup article (“Americans Aren't Sold on Businesses Using AI in Advertising,” August 2026).

“Most Americans say they have recently seen advertisements from businesses that clearly appeared to have been created using artificial intelligence. Views of businesses’ use of AI in advertising are generally more negative than positive, with young adults the most critical.”

The emphasis on the last sentence is mine. If you’re looking to advertise your latest groundbreaking to the younger generation, use AI at your peril.

Or hire me to fix it.

Speaking of which, I’m happy to quote your project; click here to get started.